Online food commerce platform
Building a D2C online shopping mall for a plant-based natural food brand
Project Overview
This is a D2C online shopping mall for a plant-based natural food brand. It seamlessly connects the entire consumer journey from the main page that tells the brand story to the product catalog, product details, cart, and payment. The UI is designed with soft colors and large product visuals to match the brand tone that emphasizes nature and health.
Building our own D2C channel
We established a D2C shopping mall that encompasses the entire purchasing journey from the homepage to detailed views, cart, and checkout, creating a foundation for brand experience and direct sales. The main design focuses on the brand, featuring a hero slider, curated best products, and a brand story that conveys a natural and healthy concept.
Conversion-focused product UI
We implemented a product catalog and detailed view that combines popular, new, and limited badges with discounts, reviews, and detailed specs to assist in purchase decisions.
Streamlined payment process
We implemented a streamlined checkout process that combines cart order summary and delivery/payment method selection into a single flow, allowing for minimal steps to complete the purchase.
